Interactive Workshop on Marketing and Sales for IT MSMEs

Marketing and sales is often most misunderstood role in IT business. More so in ITSME circles, which face a never ending anxiety on top- line, bottom-line, scalability and cash flow sustainability. While big companies can never match the agility and close relationship based support of the ITSMES s to the clients, yet we suffer scalability and resistance from big buyers.

Small bandwidth does not give enough flexibility and thinking cap to strategize and fine tune on a routine basis. Neither we can afford to copy biggies in marketing nor can we depend on innovation alone, with constraints of discovering right audience. Disruptive technologies being released so frequently, presents an ever chasing market landscape, making change management a difficult task. Competitors who move faster add to our woes. How do we handle the dilemma and challenges?

So for the question: For the sustainable business success, how do we modify our organizational DNA for vibrant marketing and sales : Attend this session on Marketing and Sales for IT MSMEs – Myths, Tricks, Tantra and Mantra, An Interactive workshop for IT-SME CxOs

Takeaways from this session would be :

• Role Play in marketing and sales, varieties, alignment, automation etc

• Designing my market ; Discovering models that works for me

• Right people, right strategy for target market segment for right performance.

• Googling Vs Maturity and wisdom

• Possible remedy and lessons for smart success

Target Audience: CxO s, Directors, Owners, Investors and Thought Leaders of IT SMEs, and Micro IT cos in Chennai


Mr. V B Rajendra Raja is a specialist analyst and evangelist active with Nasscom and IT circles. He has 35 years of business experience having worked with L&T, India Cements, Ramco Systems, Maersk, Bitech etc. He is currently with Coromandel Infotech India Ltd at Chennai. In international business, he has held positions of CEO as well as CTO. He is widely traveled and brings with him the harsh lessons of domestic and finesse of international marketing and sales.

He tracks changing marketing and sales models for SMEs. He will attempt to demystify the business development goals of marketing and sales, with practical and doable case studies.

VENUE: Hotel Savera, Chennai

DATES & TIMINGS: 5th January, Wednesday 3pm to 6.00 pm

Program details:

3.00 Pm – 3.20 Pm Registration

3.20 Pm – 3.30 Pm Welcome Address by Mr.V.Subramaniam, President

3.30 Pm – 5.30 Pm “Marketing and sales for ITSMES – Myths, Tricks, Tantra and Mantra” by

Mr.V.B Rajendra Raja, Sr. Consultant, Coromandel InfoTech India ltd

5.30 Pm – 6.00 Pm Concluding remarks/Vote of thanks

PROGRAMME FEE:  Rs. 400 per person

For registration of 3 or more persons from the same organization, a discount of 10% will be offered.

REGISTRATION: Registration will be done on “FIRST COME FIRST SERVED” basis.Registrations accepted at the venue, however prior telephonic confirmation is required . DD/Cheque to be drawn in favour of IT SME Association” and payable at Chennai.  For further details contact

ITSME Association
Chennai 600 041
Phone: 044-2454 2858/98401 81295