ISPG Tech named Premier SME partner of Google

The Business Line, May 10

Kochi, May 10:

ISPG Technologies, the Kochi-based IT company, has been selected as Premier SME Partner by Google. Only five organisations have been awarded Premier SME partner status in India and ISPG Technologies is the only one in Kerala.

Mr K.G. Sajith, Managing Director and CEO, ISPG Technologies, said the partnership with Google would help the company provide clients with high-end executive, technical, sales, marketing and account management services.

Through Premier SME partnerships, Google aims at helping SME businesses create, optimise and manage their online advertising campaigns. The partnership will enable ISPG Technologies to provide SMEs the most effective advertising solutions including full-service campaign management and one-on-one customer support, he said.

Mr K.G. Sreejith, Director (Sales and Web Management), ISPG Technologies, pointed out that a majority of the companies were not utilising the growing opportunities of Internet and e-commerce, though Internet usage in the country was on the rise. It is estimated that there would be 200 million Internet users in India by 2015. The market faces a lack of efficient organisations capable of supporting and directing companies in this regard, he said.

Referring to future plans, he said the company would provide business houses expertise in the online space and encourage entrepreneurs to utilise the potential of online advertising campaigns. Currently, the company caters to 200 international brands and 100 brands from Kerala. As Google’s Premier SME partner, the company hopes to increase its clientele in the State to over 1,000, he said.

The company, with a turnover of Rs 21 crore, would be expanding its current team to 550 in-house employees to emerge as one of the largest Web development and online marketing companies in the country, he added.