Facebook-Ficci partnership to help SMEs

The Times of India | Mar 20, 2012, 09.20PM IST

MUMBAI: The small and medium enterprises are likely to get a boost as industry body Federation of Indian Chambers of Commerce and Industry (Ficci) has partnered with social media site Facebook to provide them with educational resources and free advertising.

The partnership will expand Facebook's global small and medium business ( SMB) boost programme here and provide SMEs with educational resources and free advertising to help them get started and grow their businesses online, Ficci said in a release here.

Facebook and Ficci aim to make technology a driving factor for enhancing the global competitiveness of the SME sector through this collaboration, it added.

"The SME sector has proven to be the growth engine of most global economies. Social media has the potential to drive tremendous economic growth and job creation," Facebook VP for global public policy Marne Levine said.